Birthday Girl Taylor Swift Launches On-Demand Video Experience

ABC/Ida Mae AstuteIn honor of Taylor Swift’s 27th birthday today, AT&T has launched her official on-demand video experience: Taylor Swift NOW.

The content includes original features with commentary from Taylor, with new videos to be added regularly. So far, there are 13 video “chapters” including “That One Time…I Was Nostalgic,” about the people who have been with Taylor since the beginning of her career, and “That One Time…I Surprised My Fans,” about Taylor sending gifts to her fans and showing up when they aren’t expecting her.

Taylor will be performing at DirecTV’s annual Super Saturday Night concert early next year, and songs from her performance will show up on the channel as well.

Taylor Swift NOW is available on all of AT&T’s video platforms including DirecTV NOW, DirecTV and U-verse.  It will also be available through those platforms’ apps for streaming on-the-go.

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